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Introducing: The Gathering Global
Content. Community.
Connection.
April 19 – 21 & BEYOND
Virtual Experience
Introducing: The Gathering Global
Curated Networking.
Year-Round Content.
Application-Focused Workshops.
April 19 – 21 & BEYOND
Virtual Experience
The Gathering Summit
Gatherers, it’s time to go back to the Castle…
April 2022
In Person – Details Coming Soon
The Gathering Global
“Epic Brands. Smart Minds. Incredible Stories of Trial and Triumph.”
April 19 – 21 & BEYOND
Virtual Experience
WELCOME TO
THE GATHERING
The Gathering is a Forbes top rated business summit and a master class for brand and business leaders looking to reap the benefits of a cult-like adoration. For this first time ever, we are excited to announce that The Gathering will available to you outside of its place of pilgrimage, with The Gathering GLOBAL a new virtual experience.

Intimate. Immersive. Illuminating. This is The Gathering.
3
Days
12
Cult Brand Honorees
50+
Brand Luminaries
1,200
Marketing Minds
 
The Cult Brand Honorees
Class of 2021
Congratulations to Netflix, Barbie & Budweiser!
 
The Cult Brand Honorees
Class of 2021
Congratulations to Amazon & Kawasaki
 
The Cult Brand Honorees
Class of 2021
Congratulations to Land Rover, Herschel & The Philadelphia 76ers!
 
The Cult Brand Honorees
Class of 2021
Congratulations to Traeger Grills & Shopify!
 
Article
Six Lessons From World-leading Cult Brands
The Gathering 2020 offered insights from world-leading cult brands, ranging from the importance of putting customer experience first, to simplifying your brand message, to revisiting your foundational values.
 
Article
10 Innovation & Brand Building Insights
If there is one conference that I recommend to any marketer trying to become a better innovator and brand builder, it is the Cult Gathering of Brands in Banff…
 
Article
How Cult-Like Brands Get Loyal Followers
The Gathering, is a unique summit that brings in leaders from the most “cult-like” brands around the world to share their experiences around branding, marketing, and successfully connecting with consumers on a deep level..
 
2020 Pinnacle Award Winner
Congratulations Alex Bodman & Spotify!
The Pinnacle Award is the people’s choice award for the top cult brand of the year. Congratulations to our 2020 winner, Alex Bodman of Spotify.
 
The Gathering Music
Presented by Molson Coors + YETI
Check out our 2020 music recap video and immerse yourself in the intimate experience of incredible music and fun.
2021 Speakers
The Gathering is not your average summit. Business leaders from across all industries take the stage to share secret knowledge on branding, marketing, building culture and connecting with customers in ways that don't just get them to buy, but to buy in.
 
 
WHY ATTEND?
Converge
Come together and learn what’s really required elevate your brand’s status, with high-calibre marketing, branding and business content delivered through keynotes, workshops, inner sanctums, panel sessions and more.
Connect
Rub shoulders with 1,200 of the most influential business, marketing and brand decision makers including CEOs, CMOs, VPs of Marketing and Entrepreneurs through interactive activations, networking lunches, work lounges and exclusive night gatherings.
Celebrate
Raise a glass to the business leaders and brands who innovate, push boundaries, tap into the human spirit and build amazing cultures, as we celebrate their achievements at the Pinnacle Awards Gala & Dinner.
Sarah Mueller
SVP, Marketing & Development, A&W
“I was expecting to learn from the best in the business and I took away more than I had even hoped for. The caliber of the speakers was unparalleled.”
#TGS2021 is only days away
The Gathering
April 19 - 21, 2021
Banff, Canada
Upcoming
Archives
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