Experience – The Gathering

The Experience

Welcome to Banff

The Gathering is hosted at the Fairmont Banff Springs in the picturesque alpine town of Banff, Alberta.

Within the boundaries of Banff National Park, a UNESCO World Heritage Site, the park is home to the Town of Banff and the hamlet of Lake Louise, and encompasses 6,640 square kilometres of forested valleys, towering peaks, glacier-fed lakes, surging rivers, and in the winter, tons of outdoor adventure opportunities.

Accommodations

Fairmont Hotel & Resorts

There are a limited number of rooms available at our host destination, so book early. Pro Tip: Purchase a Cult Icon pass and receive a preferred booking code to save up to $1500 on accommodations.

Experience

Pinnacle Awards Gala & Dinner

While most marketing conferences and award shows only reward creativity or successful campaigns, The Gathering was conceived to recognize and celebrate brands that build amazing cultures and connect with consumers in ways that don’t just get them to buy, but to buy in.

Experience

The Gathering Music

Our mission is to Inspire authenticity and creativity, facilitate real relationships between brands and bands to influence global culture. Enjoy exclusive access to unique shows from renowned artists and learn from industry influencers about how these partnerships are formed.

Things to Do

The big mountain resorts of Banff Sunshine, The Lake Louise Ski Resort, and Mt Norquay, are as good as it gets for skiers, snowboarders and outdoor aficionados of all stripes seeking the winter adventure of a lifetime.

Snow Tubing

It’s time for a downhill thrill of a different kind! Jump on an inflatable snow tube and hold on t.. Learn More

Snowshoeing

When Europeans first settled in Western Canada, they soon discovered the hardship of trekking across.. Learn More

Banff Upper Hot Springs

Soak in the steamy hot mineral water where travellers have come to “take the waters” for over a .. Learn More

Sleigh Rides

Cuddle up under warm wool blankets as a team of horses pulls you through sparkling snow-covered mead.. Learn More

Canmore Cave Tours

There are many ways to experience Rat’s Nest Cave. Whether it’s by squeezing through the Challenge S.. Learn More

Yamnuska Wolfdog Sanctuary Tours

Located an hour from Banff near Cochrane, the Yamnuska Wolfdog Sanctuary is a not-for-profit organis.. Learn More

The Banff Gondola

With six stunning mountain ranges and the sweep of the Bow Valley before you, views from the Sulphur.. Learn More

Whyte Museum of The Canadian Rockies

Visit the Whyte Museum of the Canadian Rockies and explore the culture shaped by this mountain lands.. Learn More

Scott Baker
Director of Marketing Communications, Porsche

“Everything was extraordinarily well run. The vibe and the people were outstanding. The celebration of branding and what it takes to cultivate passion in our field is inspiring. And it really, truly matters.”

The Gathering

Feb 19 to 21, 2020

Banff, Canada

Upcoming