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The Experience
 
Welcome to Banff
The Gathering is hosted at the Fairmont Banff Springs in the picturesque alpine town of Banff, Alberta.

Within the boundaries of Banff National Park, a UNESCO World Heritage Site, the park is home to the Town of Banff and the hamlet of Lake Louise, and encompasses 6,640 square kilometres of forested valleys, towering peaks, glacier-fed lakes, surging rivers, and in the winter, tons of outdoor adventure opportunities.
 
Experience
Inner Sanctums
These intimate sessions provide a select few attendees the opportunity to personally learn from the trailblazers in a no topic, no presentation, ask-me-anything format. Available only to Cult Icon and Illuminati pass holders. Stay tuned for registration coming soon.
 
Accommodations
The Rimrock Resort
Attendees receive a preferred rate at our partner hotel, The Rimrock with the booking link below or by calling 1-888-746-7625 and using code 200218GATH
 
Experience
Pinnacle Awards Gala & Dinner
Raise a glass to the 2020 Honorees that have built amazing cultures and connected with consumers in ways that don’t just get them to buy, but to buy in. Available for Cult Icon & Illuminati pass holders. Limited plus-one tickets can be purchased at an additional cost.
 
Experience
The Gathering Music
Our mission is to Inspire authenticity and creativity, facilitate real relationships between brands and bands to influence global culture. Enjoy exclusive access to unique shows from renowned artists and learn from industry influencers about how these partnerships are formed.
Things to Do
The big mountain resorts of Banff Sunshine, The Lake Louise Ski Resort, and Mt Norquay, are as good as it gets for skiers, snowboarders and outdoor aficionados of all stripes seeking the winter adventure of a lifetime.
 
Canmore Cave Tours
There are many ways to experience Rat’s Nest Cave. Whether it’s by squeezing through the Challenge S.. Learn More
Yamnuska Wolfdog Sanctuary Tours
Located an hour from Banff near Cochrane, the Yamnuska Wolfdog Sanctuary is a not-for-profit organis.. Learn More
Sleigh Rides
Cuddle up under warm wool blankets as a team of horses pulls you through sparkling snow-covered mead.. Learn More
Snowshoeing
When Europeans first settled in Western Canada, they soon discovered the hardship of trekking across.. Learn More
The Banff Gondola
With six stunning mountain ranges and the sweep of the Bow Valley before you, views from the Sulphur.. Learn More
Banff Upper Hot Springs
Soak in the steamy hot mineral water where travellers have come to “take the waters” for over a .. Learn More
Whyte Museum of The Canadian Rockies
Visit the Whyte Museum of the Canadian Rockies and explore the culture shaped by this mountain lands.. Learn More
Snow Tubing
It’s time for a downhill thrill of a different kind! Jump on an inflatable snow tube and hold on t.. Learn More
 
Jonathan Mildenhall
Chief Marketing Officer, Airbnb
“There’s no other event that puts such a premium on disruptive and innovative thinking. The Gathering is fast becoming the global voice for inspired brand management and the creation of loyal customer communities brands need to succeed today.”
 
The Gathering
Feb 19 to 21, 2020
Banff, Canada
Upcoming
Archives
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