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Secure your 2021 Ticket! Days Until The Gathering
The Experience
 
Welcome to Banff
The Gathering is hosted at the Fairmont Banff Springs in the picturesque alpine town of Banff, Alberta.

Within the boundaries of Banff National Park, a UNESCO World Heritage Site, the park is home to the Town of Banff and the hamlet of Lake Louise, and encompasses 6,640 square kilometres of forested valleys, towering peaks, glacier-fed lakes, surging rivers, and in the winter, tons of outdoor adventure opportunities.
 
Article
Six Lessons From World-leading Cult Brands
The Gathering 2020 offered insights from world-leading cult brands, ranging from the importance of putting customer experience first, to simplifying your brand message, to revisiting your foundational values.
 
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10 Innovation & Brand Building Insights
If there is one conference that I recommend to any marketer trying to become a better innovator and brand builder, it is the Cult Gathering of Brands in Banff…
 
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How Cult-Like Brands Get Loyal Followers
The Gathering, is a unique summit that brings in leaders from the most “cult-like” brands around the world to share their experiences around branding, marketing, and successfully connecting with consumers on a deep level..
 
 
2020 Pinnacle Award Winner
Congratulations Alex Bodman & Spotify!
The Pinnacle Award is the people’s choice award for the top cult brand of the year. Congratulations to our 2020 winner, Alex Bodman of Spotify.
 
 
The Gathering Music
Presented by Molson Coors + YETI
Join us Friday, Feb. 21 at the Rose & Crown for an intimate experience of incredible music and fun. Tickets $20. Doors at 8:30
 
Experience
SkiBig3
The Gathering and SkiBig3 are pleased to offer you discounted rates on lift tickets, rentals and other activities. Buy your passes in advance for extra savings. [Photo: Reuben Krabbe / SkiBig3]
Things to Do
The big mountain resorts of Banff Sunshine, The Lake Louise Ski Resort, and Mt Norquay, are as good as it gets for skiers, snowboarders and outdoor aficionados of all stripes seeking the winter adventure of a lifetime.
 
Banff Upper Hot Springs
Soak in the steamy hot mineral water where travellers have come to “take the waters” for over a .. Learn More
Whyte Museum of The Canadian Rockies
Visit the Whyte Museum of the Canadian Rockies and explore the culture shaped by this mountain lands.. Learn More
The Banff Gondola
With six stunning mountain ranges and the sweep of the Bow Valley before you, views from the Sulphur.. Learn More
Sleigh Rides
Cuddle up under warm wool blankets as a team of horses pulls you through sparkling snow-covered mead.. Learn More
Yamnuska Wolfdog Sanctuary Tours
Located an hour from Banff near Cochrane, the Yamnuska Wolfdog Sanctuary is a not-for-profit organis.. Learn More
Snow Tubing
It’s time for a downhill thrill of a different kind! Jump on an inflatable snow tube and hold on t.. Learn More
Canmore Cave Tours
There are many ways to experience Rat’s Nest Cave. Whether it’s by squeezing through the Challenge S.. Learn More
Snowshoeing
When Europeans first settled in Western Canada, they soon discovered the hardship of trekking across.. Learn More
 
Scott Baker
Director of Marketing Communications, Porsche
“Everything was extraordinarily well run. The vibe and the people were outstanding. The celebration of branding and what it takes to cultivate passion in our field is inspiring. And it really, truly matters.”
 
The Gathering
Feb. 17 - 19, 2021
Banff, Canada
Upcoming
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