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The Experience
 
Welcome to Banff
The Gathering is hosted at the Fairmont Banff Springs in the picturesque alpine town of Banff, Alberta.

Within the boundaries of Banff National Park, a UNESCO World Heritage Site, the park is home to the Town of Banff and the hamlet of Lake Louise, and encompasses 6,640 square kilometres of forested valleys, towering peaks, glacier-fed lakes, surging rivers, and in the winter, tons of outdoor adventure opportunities.
 
The Gathering Experience
Official 2020 After Movie
Want to know what it’s like to attend The Gathering? Take a look back at the magic of our 2020 summit..
 
Article
Six Lessons From World-leading Cult Brands
The Gathering 2020 offered insights from world-leading cult brands, ranging from the importance of putting customer experience first, to simplifying your brand message, to revisiting your foundational values.
 
Article
10 Innovation & Brand Building Insights
If there is one conference that I recommend to any marketer trying to become a better innovator and brand builder, it is the Cult Gathering of Brands in Banff…
 
Article
How Cult-Like Brands Get Loyal Followers
The Gathering, is a unique summit that brings in leaders from the most “cult-like” brands around the world to share their experiences around branding, marketing, and successfully connecting with consumers on a deep level..
 
2020 Pinnacle Award Winner
Congratulations Alex Bodman & Spotify!
The Pinnacle Award is the people’s choice award for the top cult brand of the year. Congratulations to our 2020 winner, Alex Bodman of Spotify.
 
The Gathering Music
Presented by Molson Coors + YETI
Check out our 2020 music recap video and immerse yourself in the intimate experience of incredible music and fun.
Things to Do
The big mountain resorts of Banff Sunshine, The Lake Louise Ski Resort, and Mt Norquay, are as good as it gets for skiers, snowboarders and outdoor aficionados of all stripes seeking the winter adventure of a lifetime.
 
Whyte Museum of The Canadian Rockies
Visit the Whyte Museum of the Canadian Rockies and explore the culture shaped by this mountain lands.. Learn More
Yamnuska Wolfdog Sanctuary Tours
Located an hour from Banff near Cochrane, the Yamnuska Wolfdog Sanctuary is a not-for-profit organis.. Learn More
The Banff Gondola
With six stunning mountain ranges and the sweep of the Bow Valley before you, views from the Sulphur.. Learn More
Banff Upper Hot Springs
Soak in the steamy hot mineral water where travellers have come to “take the waters” for over a .. Learn More
Sleigh Rides
Cuddle up under warm wool blankets as a team of horses pulls you through sparkling snow-covered mead.. Learn More
Canmore Cave Tours
There are many ways to experience Rat’s Nest Cave. Whether it’s by squeezing through the Challenge S.. Learn More
Snow Tubing
It’s time for a downhill thrill of a different kind! Jump on an inflatable snow tube and hold on t.. Learn More
Snowshoeing
When Europeans first settled in Western Canada, they soon discovered the hardship of trekking across.. Learn More
 
Jonathan Mildenhall
Chief Marketing Officer, Airbnb
“There’s no other event that puts such a premium on disruptive and innovative thinking. The Gathering is fast becoming the global voice for inspired brand management and the creation of loyal customer communities brands need to succeed today.”
 
The Gathering
April 19 - 21, 2021
Banff, Canada
Upcoming
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