About - The Gathering Banff Summit 2024 | Marketing Conference
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This Is the Gathering

About the Experience
For our eleventh anniversary, we have curated only the best presenters and speakers to provide 2024 attendees with the ultimate experience.
Secure My Pass IN-PERSON October 23-25, 2024

The In-Person Experience

Gather in the world-class destination of Banff, Canada. You'll rub shoulders and have real conversations with some of the most influential business, brand and marketing executives while experiencing three days of inspiration, application and celebration.
The In-Person Experience

The 11th Gathering Summit will take place on October 23-25, 2024.

This experience hosts over 1,200 of the world’s brightest minds and most eager business leaders, executives and entrepreneurs at the Fairmont Banff Springs. This iconic, 150-year-old castle-turned-hotel and conference centre is nestled deep within the stunning Canadian Rockies and was recently voted the #1 luxury hotel in the world.

Out-of-town attendees should fly in and out of Calgary, Alberta and take ground transportation 90 minutes to Banff. You can reference the discount code “Gathering2024” when booking your shuttle for 15% off Banff Airporter’s shuttle service from Calgary to Banff!

What can I expect from the in-person experience?

3 Days. 50+ Sessions. 20+ Signature Masterclasses. Award-winning Brands. 10 + Night Gatherings. New Connections.

More than a summit or conference, The Gathering provides dozens of intimate learning sessions and highly interactive forums. The event exists for:

Inspiration: Dozens of leaders from the world’s most adored brands candidly share their lessons and teach attendees how to foster mutually beneficial customer and employee relationships.  You’ll leave The Gathering feeling inspired to take action in your business in a new way.

Application: Expert enablers help attendees learn how best to apply the principles and concepts gleaned from the world’s biggest and best brand leaders. You and your team will feel equipped with the practical and actionable next steps to take. 

Celebration: Our community honors the best of the best and recognizes and rewards the fantastic efforts of individuals tasked with creating or growing the world’s most beloved brands. From our Brand Hall of Fame induction, CULT Brand Awards and evening community gatherings you’ll have a chance to celebrate and connect with speakers, honourees and attendees.

Who Attends the Gathering In-Person?

The Gathering welcomes everyone – global brands, agencies, Marketing teams, HR professionals, business leaders and entrepreneurs from all-sized companies. Industries in attendance include Marketing, CPG, Tech, Sales, Financial, Media and more.

The common thread amongst the attendees isn’t our company or category; it’s our ambition. Our attendees refuse to settle for the status quo and want to display more extraordinary courage and creativity in building companies people actually give a damn about.


Where can I stay?

The Gathering is held in the Conference Centre at the iconic Fairmont Banff Springs, a 150-year-old castle converted into what Travel Awaits just named the top luxury hotel in the world – and it sells out very quickly each year! Guests are encouraged to book any remaining rooms immediately.

Guests desiring to stay within the Fairmont may also upgrade All Access passes to VIP tickets, which include 3-nights’ accommodations within the hotel. Email Reilly@cultgathering.com. Note: upgrades are allowed only while room inventory lasts.

Buy In-Person Pass
More About the In-Person Experience
High-Calibre Content
Three days of keynotes, Signature Masterclasses and intimate Q&As will provide you with a variety of impactful content and key tangible takeaways.
View Agenda
Signature Masterclasses
Deep dive into how the doers and decision-makers at some of the world’s biggest brands make it all happen at Signature Masterclass sessions. These sessions are focused on providing advice, tools, tips and tricks on how to practically apply all the inspiring lessons and takeaways, and how to begin to reap the benefits of becoming a cult brand.
Inner Sanctums
Inner Sanctums are intimate sessions providing attendees with the opportunity to personally learn from the trailblazers in a no topic, no presentation, ask-me-anything format. Inner Sanctums are the most highly sought-after sessions for partner and attendee participation. Sign-up early to make sure you get a seat.
Night Gatherings
Night Gatherings are interactive off-site activities to allow you to unwind and connect with some of the most influential attendees. Your safety is our number 1 priority, and we will adjust group sizes if required.
Gala Celebration
The Tony Hsieh Awards Gala is a black-tie event celebrating The Honoree Brands and their brave leaders. This premium experience featuring dinner and entertainment is always a top highlight for every attendee. Available for in-person attendees only.
Explore Banff & Beyond
The Gathering is hosted in the picturesque alpine town of Banff, Alberta. Within the boundaries of Banff National Park, you can explore forested valleys, towering peaks, glacier-fed lakes, surging rivers, and a variety of stunning hiking trails. For certain pass holders, we provide VIP concierge service to help you and your teams book immersive and unforgettable experiences during your stay. Lake Louise (a bucket-list location) is in close proximity to Banff.
World Class Venue
The Gathering Summit is located in the Fairmont Banff Springs, one of the world's top destinations. This 150-year-old castle is nestled in the stunning Rocky Mountains of Alberta, Canada.
Welcome to Banff: A World-Class Destination
Our Story
The Gathering was born in 2014 out of a bold desire from brands and business leaders to celebrate more than mass-media campaigns, typical award shows and mainstream marketing concepts.
“The world doesn’t need another conference. We need to Gather. Connect. Be there for each other. We’ve created a powerful and safe space for those who crave belonging and human connection. We’ve evolved this experience to go far beyond your business goals, but inspire you to look inward as a leader and human being.”
Ryan Gill
Chairman & Co-Founder

The Online Experience

Can't make it to the in-person Summit in Banff? We offer an online experience to provide you with access from anywhere in the world.

The Gathering Global Online Pass allows attendees to experience high-calibre content on-demand from home, using our premium platform.

What can I expect from the online experience?

3 days. 50+ Sessions. 20+ Signature Masterclasses. Award-winning Brands.

With a powerful variety of inspirational and applicable content, you’ll gain meaningful value tied to your personal and professional goals.

With your Global Online Pass, you receive access to year-round Inner Sanctums and Signature Masterclasses.

Who is our on-demand experience good for?

The Gathering Community welcomes brands, agencies and entrepreneurs from all across the globe.

Join thousands from North America, South America, Europe, Asia and more.

Upcoming Online Events
All Passes give you access to our Global Community featuring year-round content and online events.
Virtual Inner Sanctum
Stay tuned for information on our next session.

“I attended The Gathering Global Online experience for the first time. I could not believe the high-calibre content, production and connections I made. This set a new bar for online events.”

President, Next Level Thinking


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