Each year, The Gathering pays homage to a few exceptional brands who’ve won the devotion of customers and fans around the globe. Congratulations to the Cult Brand Honoree Class of 2021!
2020 Cult Brand Honoree: Doritos
DORITOS® isn’t just a chip. It’s fuel for disruption — their flavors ignite adventure and inspire action, aiming to redefine culture and support those who are boldly themselves.
2020 Cult Brand Honoree: ESPN
So much more than cable. ESPN had the courage to go where no one else was willing to go and is now the gold standard for sports enthusiasts.
2020 Cult Brand Honoree: Harlem Globetrotters
Synonymous with sensational basketball skills, the Harlem Globetrotters continue to re-invent the game after 90 plus years on the court.
2020 Cult Brand Honoree: Coca Cola
Coca-Cola influences and shapes culture around the globe by “refreshing the world, one story at a time.” Learn secret knowledge from one of the most timeless, iconic brands, ever.
2020 Cult Brand Honoree: Hot Wheels
Hot Wheels is one of the most iconic and collectible toys in history, and has transcended die-cast tiny cars into an outrageously awesome lifestyle brand.
2020 Cult Brand Honoree: Skittles
Part of Skittles’ success in building a fanatical cult following, stems from a positive internal culture that’s fueled by a hunger and respect for creative learning.
2020 Cult Brand Honoree: Spotify
Cult brands personify human attributes and understand that all business IS personal. Is there anything more personal than a streaming service that knows your moods better than you do?
Class of 2021
Class of 2021
Class of 2020
Class of 2019
Class of 2018
Class of 2017
Class of 2016
Class of 2015
Class of 2014
Jonathan Mildenhall Chief Marketing Officer, Airbnb
“There’s no other event that puts such a premium on disruptive and innovative thinking. The Gathering is fast becoming the global voice for inspired brand management and the creation of loyal customer communities brands need to succeed today.”